since you have chosen to expand their brand cosmetics as a career, you must have paid a high cost to join, if because the location selection is not good, which led to the cause of the failure will be very bad. The following small series to recommend to you entrepreneurs brand cosmetics store appropriate address!
brand cosmetics stores open where good? This is everyone know how to run the industry’s first consideration. Because the choice of the pros and cons, will play a decisive role and impact on the future development of the business. Some operators marketing due to lack of experience, individual subjective, sloppy central located brand cosmetics stores, the results to the management of the enterprise to bring many unimaginable trouble, in the end not only tourists are hard to find, even cause serious losses.
1, brand cosmetics store close to the place where people gathered. Such as theaters, cinemas, parks and other places of entertainment, or near large factories, organs, which can attract pedestrians, on the other hand, easy to make the customer remember the location of the store.
2, brand cosmetics stores choose a place where the population is growing rapidly. The development of enterprises, residential areas and municipalities will bring more customers to the store and make it more potential for development.
3, brand cosmetics stores fewer choices or obstacles on one side of the street. In many cases, the pedestrians in order to cross the road, so concentrate on to avoid the vehicle or other pedestrians, while ignoring the side of the shop.
4, brand cosmetics stores to facilitate transportation. In the vicinity of the main station, or on the street where the customer does not walk more than 20 minutes. Choose which side is more conducive to the operation, the need to observe the traffic flow on both sides of the road to pedestrians on the other side as well.
5, brand cosmetics stores choose to form a lot of market segments. In the long run, a street market will spontaneously form a sale of certain commodities "market", in fact, for those goods shops, if it can be concentrated in a certain area or block, more can attract customers. Because people think of buying a commodity will naturally think of this place.
6, brand cosmetics franchise stores according to the business to choose the address. Shop sales of goods of different kinds of sites with different requirements.
7, brand cosmetics franchise stores to choose advertising space. Some stores do not have an independent facade, the front of the store will naturally lose the independent advertising space, but also makes you lose in front of the store to play marketing wisdom space.
8, the choice of brand cosmetics stores from cold to hot location. Instead of being chosen by the business is now optimistic about the location of the store business, it is better to choose the near future by the cold heat, the current is not optimistic about the street or city