text / Wang Congji
said, would have been able to toss the Sina micro-blog, after the listing can be more frustrating. Less than a quarter, Sina launched a series of electricity supplier micro-blog, from the media, games, recruitment, expert certification and so on.
of course, most of the projects are not reliable, such as Penguin said before the game. But after a lot of people to communicate with the industry, but found that they are very optimistic about micro-blog electricity supplier, and even a lot of people have started to develop micro-blog electricity supplier.
the main reason, of course, is Ali, from the means of payment to the merchant resources, Alipay and Taobao is the cornerstone of the micro-blog electricity supplier. This also means that micro-blog electricity supplier will eventually be swallowed by ali. The specific situation, it is like this:
1 Sina micro-blog electricity supplier dividends belong to ali.
called micro-blog electricity supplier, micro-blog is actually paid ancillary product opening strategy, which is the kernel of Alipay micro-blog to pay.
at the beginning of the year, sina will pay micro-blog abandoned its own new pay, and the choice of Alipay as the core. Well, do not have to guess because Ali shares.
this also leads to the electricity supplier micro-blog although the name to form a closed loop, but the play to play, in fact, on the side of Ali bonus.
2 micro-blog eventually become an extension of Taobao, Sina can get more advertising fees from ali.
not only pay the link, micro-blog sellers are also mainly rely on Taobao:
for the official micro-blog and the accumulation of a certain number of fans Taobao shop, it can turn into a direct sales channels micro-blog;
for no official micro-blog, or fans of Taobao shop, they can choose to other big V shop advertising;
as a small team behind the operation of the store’s big V, such as Sora Aoi’s teacher’s shop, is indeed independent of micro-blog. But in fact, Ali is a compromise to the social electricity supplier: with the loss of business to WeChat, it is better to leave micro-blog to do closed loop, anyway, Ali system.
from this point of view, micro-blog has actually become an extension of Taobao. As an industry insider said that the monarch, micro-blog electricity supplier is the essence of the mobile terminal has a good flow of Taobao off, is a new channel for Taobao to find businesses ali.
and micro-blog to be able to earn more, is advertising, micro-blog Ali from the advertising revenue has accounted for revenue for micro-blog 1/3, if micro-blog business to do it, then this ratio will continue to rise obviously.
3 micro-blog electricity supplier access threshold is low, micro-blog itself may not be a good thing.
may be due to Sina micro-blog has long wanted to understand the electricity supplier after all, is an extension of Taobao, so the electricity supplier business instead of a full open mind.
according to the official statement, all micro-blog account can apply for micro-blog payment, store charge >