Abstract: once considered the Amazon challenger’s U.S. electricity supplier website Zulily, will be Liberty Interactive acquisition, the price of $2 billion 400 million. The price is below the Zulily valuation, and the company’s market capitalisation has reached $9 billion.
bought a $2 billion 400 million to the acquired company founder will bring huge returns, but sometimes this founder also upset if the company is aiming for $24 billion.
, according to Re/Code reports, once considered the Amazon challenger’s U.S. electricity supplier website Zulily, will be Liberty Interactive (QVC Company QVC’s parent company) acquisition, the price of $2 billion 400 million. The price is below the Zulily valuation, and the company’s market capitalisation has reached $9 billion.
in May this year, Alibaba $56 million holdings of Zulily shares, thus becoming its single largest shareholder, accounting for 9% shares.
The acquisition of
means that it is hard for Zulily to walk alone on the road to challenging amazon. In the U.S. electricity supplier industry, Zulily is not the first company lost in front of Amazon, but although there are many companies are Amazon "rolling", there are still more companies continue to challenge amazon.
Zulily is a flash purchase site, founded in 2009 and headquartered in Seattle, USA (which is also Amazon’s headquarters). At the beginning of the category is only for baby clothing, after the expansion of various types of mother and child supplies. Which is the main reason for the Amazon is zero inventory mode in Zulily delivery time is too long, often reaching more than 10 days, which makes consumers more and more intolerable. At the same time, the price advantage is becoming weaker and weaker.
Diapers.com was founded in 2005, is a vertical supplier of maternal and child supplies. At that time, Amazon did not force the product category of mother and child, but when Amazon began to enter this field, and Diapers.com began a protracted price war. Eventually, by the end of 2010, Diapers.com, a smaller volume and a smaller source of revenue, had been bought by Amazon for $550 million.