first_img…by PNC nailed – againThe major issue the PNC-AFC combination exploited to ease the PPP out of office in 2015 was “corruption”. They threw so much mud at PPP officials about “siphoning off billions and billions” from the treasury that enough of it inevitably stuck after 23 years. It’s one of the hazards of extended incumbency. Ordinary folks forget about all the good that was done for them after the ravages of the previous regime, and start believing the grass will really be greener…Once in office, the PNC-AFC Government launched at least 50 “forensic audits” into departments of the Government from where they insisted the loot had been “siphoned off”. And then passed on the findings to SOCU – the Special Organised Crime Unit – to go after PPP officials and officials they insisted were “PPP”. Never mind most of the findings were conjectures and wild assumptions on precious few facts. Their strategy was “give a dog a bad name and then hang him for it”!Dozens of names were “called” and pretty soon charges laid— all of this in the very earliest days of the PNC administration. But a pattern started to emerge: the grounds for the charges were so specious that they couldn’t even fit in the standard criminal charges and new ones had to be invented!! Like the NINETEEN they slapped on the rising star in the PPP, Housing Minister Irfaan Ali, for merely signing off on a land transaction approved by Cabinet. A clear pattern emerged: the PNC knew they’d been slinging mud; knew there was nothing of substance that was criminal – but expected once again, some would stick!!But they were dealing with the Judiciary; not ordinary folks, and their “cases” fell apart and were thrown out. The latest concerned 5 officials of the GRDB – including two PPP parliamentarians – failing to make a “proper entry” into the company’s register with the intent to defraud $362M from the entity’s bank account. And this was the second charge on identical grounds dismissed. In both cases, SOCU’s Prosecutor didn’t show up to produce evidence of fraud – because there was no evidence of fraud!!But it’s up to the Guyanese people to see the vindictiveness and wickedness of the PNC with their “bad name” strategy: to destroy the reputation of individuals whose only “sin” was to be affiliated with the party of their choice. It’s nothing else but politics of the dirtiest and slimiest type. And with Irfaan Ali, they’d like to think they struck gold – since he subsequently was elected to be the Presidential Candidate of the PPP.But their strategy will now backfire as their deviousness has been exposed! Vote them out!!…and David GrangerAs your Eyewitness has pointed out, David Granger’s schtick to become leader of the PNC was to convince their executive and membership that he would change their “thug” reputation earned by the exploits of fellas like Hamilton Green and Robert Corbin. That his “election” at the PNC Congress was characterised by charges of rigging (by Aubrey Norton, no less!), a walkout by Linden delegates, and shots fired by a gunman, who was caught on film, was not ironic, but inevitable. As he boasted later, he’d been PNC since the sixties.And all of this has been confirmed by his actions since. Note that the rebels from Linden – Solomon Sharma and Vanessa Kissoon – have been banished from the PNC and their names erased as effectively as Trotsky’s from the Communist Party of Stalin!! He’s as vindictive and small-minded as Burnham. Recently, he ostentatiously struck a pose at the Pegasus protest that his followers have dubbed “unbothered”!!Unbothered? And he sends 150 cops to crush a protest of his presence at a rural school?…and economicsAll right, your Eyewitness knows that we’re all West Indians and all that. But allowing Trini businesses to exclude Guyanese businesses from a forum IN GUYANA to exploit our oil needs? That’s taking it too far!Guyana isn’t their ATM machine!!last_img read more

Education on the verge of a magnificent turn – CEO

first_imgPresident David Granger last year designated the second Friday in the month of September as National Education Day; and stemming from that declaration, the Education Ministry on Friday staged a grand education rally and innovation fair during which scores of institutions from across the country, representing each level within the sector, took to the Jubilee (D’Urban) Park in Georgetown in celebration of this occasion.President David Granger, in delivering the feature address at the celebrations, congratulated the Education Ministry, especially in light of the positive results emanating from the NSGA, CSEC and other major exams this year.Granger took the opportunity to outline the main focus of the administration by indicating the areas within this sector that are at the forefront of its concerns.“Our major concern is to provide easy access; that children, wherever they live, must have access to schools. If children can’t get to schools, the schools must get to the children. But we have an obligation to make sure that every child gets to school,” the President said.He also noted calls for the construction of more educational facilities to better cater for the holistic development of the nation’s children. Even with that, he noted, the schools will not be sufficient unless the institutions provide for the special needs of Guyanese students (including those living with disabilities).President Granger said the term ‘every child in school’ is not a slogan, but a declaration of intent, and a commitment on the part of his Government to remove the impediments that hinder access to education. As such, he urged parents, teachers and citizens as a whole to embrace this motto.Earlier, Chief Education Officer Marcel Hutson, addressing the gathering, had posited that the sector is on the verge of a magnificent turn, thereby making way for continued growth in education.“Quality education does not only enlighten, but it also empowers citizens and enables them to contribute to the maximum extent to the social and economic development of their communities,” Huston underlined.“We believe we are on the verge of a magnificent turnaround in our education sector. However, a union of the school, home and the community is critical to the development and sustainability of this process,” he explained.And echoing Hutson’s sentiments, Education Minister Nicolette Henry had noted that there is much to celebrate, given the successes deriving from the Government’s many initiatives.She pointed out that, through employing a more innovative approach, the administration has managed to record significant achievements within the last year.“During the last academic year, we have tried new things. As a Government, we have spent vast sums on improving education; and I have to be fair: some things did get better, which indicates that education is clearly an area where money makes a difference,” Minister Henry stated.Alluding to some of the undertakings of the Education Ministry, she mentioned the launching of the Commission of Inquiry and mainstreaming the National Grade Six Intervention as some of the main highlights.Minister Henry conveyed, “We are focusing on quality education for every child, and a good school for every family. That may sound basic, but it’s absolutely fundamental to creating an improved education system — helping every child fulfil their potential, and helping to make Guyana a place where anyone who works hard can get ahead.”The Education Minister has pledged commitment to the continuous growth in the quality of education offered throughout the country, and has called on the different stakeholders to play their part as well.This year’s Education Month events are being observed under the theme: ‘Promoting wellness in communities through quality education.’last_img read more

Area soldier killed in Iraq

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MORECoach Doc Rivers a “fan” from way back of Jazz’s Jordan Clarkson Corniel, whose family members called him Ronnie, served four years as a Marine, went to Iraq and was sent back a second time in September with the Army National Guard. Lopez said she didn’t want her son, a Bassett High School graduate, to re-enlist, but he told her he wouldn’t be sent back to Iraq. Family members have agonized over the details of not knowing exactly how Corniel died; they said he always wore full-body protection. His grandmother, Geraldine Vigil, described her grandson as confident and a born leader who loved guns, protected the women in the family and was a role model. She said he was set to get a bronze star with a “V” for valor for an incident earlier in Iraq, where his actions saved other troops. Vigil said Corniel loved music. He started a band last year called Crash Ride, which recorded a CD titled “Never Forget,” before reenlisting. Corniel’s biological father died when he was young. LA PUENTE – Army Spc. Marcelino R. Corniel had just five days left in Baghdad, 13 days before he would arrive stateside and 23 days before saying, “I do.” But the life of the 23-year-old National Guard member from La Puente was cut short Saturday when he was killed in a mortar attack, authorities said. The death of Corniel, a former Marine assigned to the Army National Guard’s 1st Battalion, 184th Infantry Regiment in Fullerton, has left a huge whole in their life. “I don’t know what I’m going to do without him,” said his mother, Elaine Lopez, 43. His sisters, Kristen Lopez, 16, a junior at Bassett High School and Kimberly Lopez, 14, a freshman at Bassett, said Corniel was the best brother who always included them in everything he did. The last one to speak with him was his fiancee, Claudia Calderon, 24, of Bellflower. Calderon said they had set their wedding date. marianne.love@sgvn.com (626) 962-8811, Ext. 2108160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more


first_imgTwo Donegal schools are celebrating this week after winning prizes at this year’s Student Enterprise Awards. Sean Óg Harrigan and Oisín McLaughlin, (both aged 14), from Scoil Mhuire Buncrana won the overall Intermediate Category for their business ‘Inish Woodworking,’ which makes bespoke wooden crafts for export, including bowls, lamps, candlesticks and cheese-boards.The second Donegal winner was ‘Kitchen Kouture’ from Royal and Prior Comprehensive School, who won ‘Best Display Category’ for their unique handcrafted aprons. Having won through from the county finals in Donegal, the winning schools worked very closely with Local Enterprise Office Donegal in preparation for the awards, which took place on Wednesday, 20th April in Croke Park, Dublin. Guests in attendance included Tómas Hayes from the Network of Local Enterprise Offices and Minister for Skills, Research and Innovation, Mr. Damien English T.D.Donegal’s Local Enterprise Office is celebrating this week after two Donegal schools won prizes at this year’s Student Enterprise Awards. Pictured are Sean Óg Harrigan and Oisín McLaughlin, (both aged 14), from Scoil Mhuire Buncrana, who won the overall Intermediate Category for their business ‘Inish Woodworking,’ which makes bespoke wooden crafts for export, including bowls, lamps, candlesticks and cheese-boards.The Student Enterprise Awards is an initiative of 31 Local Enterprise Offices across the Local Authorities Network aimed at promoting entrepreneurship at an early age. This year saw a record number of 22,000 students and 620 schools taking part in the programme, with strong entry across Junior, Intermediate and Senior Categories.Congratulating the winners, Head of Enterprise with Donegal’s Local Enterprise Office, Michael Tunney, said: “It’s a tremendous achievement for both schools and I would like to congratulate the students and their families on their success. I would also like to pay tribute to the teachers and principals of both schools for their support of the Student Enterprise Programme.”“The judges were very impressed by the ability of the Scoil Mhuire Buncrana students to spot a gap in the market and develop a hand-crafted solution that has real commercial potential at home and abroad. Likewise, the innovative display from Kitchen Kouture set them apart in the minds’ of judges and brought home a second award for Donegal.” He added: “The Student Enterprise Programme was set up to encourage more young people to start a business and to foster a more enterprising culture for start-ups. A record number of students and schools took part in this year’s programme, showing a growing interest in enterprise in the classroom.”The second Donegal winner was ‘Kitchen Kouture’ from Royal and Prior Comprehensive School, Raphoe, who won ‘Best Display Category’ for their unique handcrafted aprons.Minister for Skills, Research and Innovation, Mr.  Damien English T.D presented the students with their award on stage, saying: “It is extremely encouraging to see the level of ingenuity and entrepreneurship in action throughout classrooms in Ireland today.Through the Student Enterprise Awards, the Local Enterprise Offices are supporting more young people in developing practical business experience, providing students with the opportunity to learn first-hand skills that are vital for securing future growth within the Irish economy.”The 2016/2017 Student Enterprise Awards’ programme will commence in September and full details are available at www.studententerprise.ie. For more information on the SEAs contact Gordon Burke, Local Enterprise Office Donegal on gordon.burke@leo.donegalcoco.ie or call 074 91 60735.TWO DONEGAL SCHOOLS SHINE AT STUDENT ENTERPRISE AWARDS was last modified: April 24th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalschool enterpriselast_img read more

Championship round-up: Forest dent Brighton’s title hopes, Owls thrash Norwich

first_imgBlackburn Rovers 1-0 Wigan AthleticBlackburn moved out of the relegation zone after edging past Wigan at Ewood Park.Marvin Emnes struck just before the hour mark for Tony Mowbray’s side to help the hosts go two points clear of Bristol City.Bristol City 0-0 Burton AlbionBristol City dropped into the relegation places after failing to beat a resilient Burton Albion at Ashton Gate.The result sees the Robins drop into 22nd place while Burton stay in 19th.Derby County 2-1 BarnsleyDerby kept their playoff hopes alive as they edged past Barnsley at Pride Park.Matthew James gave the visitors the lead before Tom Ince and David Nugent responded for the hosts to secure all three points.The win keeps the Rams within 10 points of sixth placed Sheffield Wednesday.Fulham 3-1 Preston North EndFulham ensured they did not fall behind in the race for a playoff position after beating Preston at Craven Cottage.Sone Aluko and Chris Martin gave the hosts a two goal lead before Tom Barkhuizen halved the deficit.But Neeskens Kebano added a third for the home side and keeps the Whites within five points of sixth place.Ipswich Town 1-1 BrentfordIpswich and Brentford played out an entertaining draw at Portman Road.Emyr Huws had given the Tractor Boys the lead before Nicholas Yennaris equalised for the Bees.Nottingham Forest 3-0 Brighton & Hove AlbionNottingham Forest eased their relegation worries with an impressive win over promotion hopefuls Brighton.Zach Clough’s brace and Ben Osborn’s goal helps Forest move six points clear of the relegation zone.Queens Park Rangers 2-1 Cardiff CityQueens Park Rangers came from behind to claim victory as they boosted their hopes of staying in the Championship.Souleymane Bamba gave the visitors the lead before Yeni N’Gbakoto and Jazz Richards hit back for the hosts.Reading 2-1 Wolverhampton WanderersReading maintained their promotion challenge after beating Wolves at the Madejski Stadium.Yann Kermorgant gave the hosts the lead before Ben Marshall levelled the scores.But Paul McShane ensured the home side claimed all three points after scoring in the second half.Rotherham United 0-2 Aston VillaAston Villa secured a much needed win as they edged past rock bottom Rotherham.Will Vaulks’ own goal gave the Villans the lead before Jonathan Kodjia added a second in the closing stages.Sheffield Wednesday 5-1 Norwich CitySheffield Wednesday kept their grip on the final playoff place after thrashing Norwich at Hillsborough.Goals from Ross Wallace, Morgan Fox, Fernando Forestieri and a double from Jordan Rhodes ensured Cameron Jerome’s strike proved to be nothing more than a consolation.The result keeps the Owls in sixth place. The Seagulls missed their chance to move level on points with Newcastle 1last_img read more

Kane ‘forever thankful’ to ‘friend’ Pochettino as he begins life under Mourinho

first_img Video Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 1:06Loaded: 14.88%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -1:06 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreen I can’t thank this man enough. He’s taught me so much and I’m so grateful for everything he’s done for me. Good luck and hope to see you again my friend. pic.twitter.com/dUO6AJlMxR— Dele (@dele_official) November 19, 2019Davies was playing for Wales when Spurs axed his club boss and said afterwards ‘It was a big shock. He’s been amazing to work with for the last five years and it’s a shame to see him go.”Toby Alderweireld, who was wanted by Mourinho when manager of Man United, said: “I had no idea it was going to happen, not at all, so it’s a surprise to me as well. It will take a couple of days to set in.“The club made the decision, we have to accept this and try to change the situation as quickly as possible. We came a long way together, we achieved big things, so we have to be thankful for what he achieved at the club. He brought the club to the next level.”Pochettino guided them to the Carabao Cup and Champions League finals during his time in the dugout and his 293 games in charge puts him fourth behind Bill Nicholson (832), Peter McWilliam (750) and John Cameron (570). Tottenham fan angry at Mourinho appointment: ‘I hope Pochettino goes to Arsenal and wins the league’Harry Winks joined talkSPORT on the day of Pochettino’s sacking – before he was given the boot – and talked up“I’ve said many times and I will always say it, I’ve got everything to thank the gaffer for,” the 23-year-old said.“He gave me the opportunity and I wouldn’t be who I am today if it wasn’t for him.“Of course I’ve had to work hard to get here, but getting that opportunity in the first place is always difficult.“I’m forever thankful to the manager for giving me that opportunity.”He later posted his own message on Instagram.Heung-min Son, who was signed by Pochettino in 2015, said words cannot explain how much gratitude he feels he owes the boss.As a Premier League player, Son has developed a reputation as one of the most tireless runners, who possesses superb skill and is an excellent finisher, notably leading the front line in Kane’s absence last season.Equally, Pochettino’s assistant, Jesus Perez tweeted how much he will miss the club.“Thank you from our heart to our players, staff, and special thanks to you all, lovely Spurs fans,” he wrote alongside a picture of him, Pochettino and his staff. Harry Kane thanked Mauricio Pochettino for making him the player he is and helping him ‘achieve my dreams’.On Tuesday night, Tottenham announced Pochettino had left the club and wasted no time in replacing him with Jose Mourinho.Under the Argentine’s guidance, Kane has become one of the world’s best strikers, winning the Premier League Golden Boot twice, while also top scoring at the World Cup.Writing on Twitter, he said: “Gaffer. I’ll be forever thankful to you for helping me achieve my dreams. We’ve had some amazing moments in the last 5 and a half years that I will never forget. You were my manager but my friend as well and I thank you for that relationship. Good luck with your next chapter!”center_img Gaffer. I’ll be forever thankful to you for helping me achieve my dreams. We’ve had some amazing moments in the last 5 and a half years that I will never forget. You were my manager but my friend as well and I thank you for that relationship. Good luck with your next chapter! 💙 pic.twitter.com/u64RXV7wd4— Harry Kane (@HKane) November 20, 2019Dele Alli, Toby Alderweireld and Ben Davies also said thank you to the boss, who has always had a great relationship with his squad.Alli, who became an England international thanks to Pochettino’s guidance said ‘I can’t thank this man enough.’ #COYS. Thank you from our heart to our players , staff, and special thanks to you all , lovely Spurs Fans . 💙💙💙💙💙💔 pic.twitter.com/qfZjyUaWGu— Jesus Perez (@jesus_perez) November 19, 2019last_img read more


first_imgSaturday’s meeting marks the 93nd meeting for the Old Oaken Bucket and the 120th overall meeting between the long-time rivals. The Pickerington, Ohio, native recorded the second 100-yard game of his career with 149 yards on 15 attempts (9.9 average) in IU’s 41-0 whitewashing of Rutgers. Ellison added two TDs, his second career multi-score game, and a career-long 45-yard scamper. Indiana true freshman running back Morgan Ellison collected his second Big Ten Freshman of the Week honor, the conference announced today. He shared the accolade with Wisconsin running back Jonathan Taylor. Overall, he paces the Hoosiers with 688 yards, 134 attempts, a 5.1 average and six touchdowns. Ellison’s 688 yards stand third among true freshmen running backs in the Big Ten (10th overall) and fifth among Power Five running backs nationally. His six TDs are second in the Big Ten and tied for fifth nationally. center_img This is the third time the league has recognized a Hoosier freshman in 2017 (Whop Philyor at Maryland). Ellison claimed his first award after he rushed for 186 yards and two touchdowns against Georgia Southern on Sept. 23. Indiana (5-6, 2-6 B1G East) closes out the 2017 regular season at Purdue (5-6, 3-5 B1G West) on Saturday, Nov. 25. Kickoff is set for noon EST at Ross-Ade Stadium in West Lafayette, Ind., on ESPN2. last_img read more

Alcatel-Lucent’s “Carrier Cloud:” Switching to the Right Switch

first_img8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… On Monday, we reported on an interesting development in a field of endeavor that ReadWriteWeb doesn’t usually cover: the expanding capabilities of cloud servers for handling real-time voice traffic at carrier-class levels. A report was released showing surging levels of service quality for carrier-grade cloud server switches from Alcatel-Lucent, as the company revealed a new 40-gigabit-Ethernet (40GbE) OmniSwitch 6900 switching module “pod.”It occurred to us that perhaps this story would be… shall we say, enhanced if we showed you results from the right report. Yes, the one we showed you was a Lippis Enterprises test on Alcatel-Lucent OmniSwitch; and yes, it’s making the rounds and it’s dropping jaws. That part’s fine. But as we were talking with ALU yesterday, we realized it wasn’t the 6900 in that report. So here we have some news on the report we meant to show you in the first place, and you can leave your jaw on the floor where it was with the first report. The difference here is that the OmniSwitch 6900 (unlike the OmniSwitch 10K) is a 1U rack-mount device designed for top-of-rack (ToR) installations; and although it has fewer ports than the 10K, it’s configurable for 40GbE. Top Reasons to Go With Managed WordPress Hosting Related Posts Lippis tested the model X40 in this series, which can be configured for up to 64 10GbE ports, as opposed to the X20 whose maximum is 32. The X40 is said to allow for up to 6 40GbE ports, though an ALU product brochure reveals this configuration to be a “roadmap item.” The firm’s tests generate simulated traffic at different packet sizes, sampling the various latency rates along the way.The firm characterizes the results here as “consistent latency across all packet sizes at full line rate, a comforting result giving the ALU OmniSwitch 6900-X40’s support of converged network/storage infrastructure.” Lippis must have a gift for understatement, because it’s hard not to notice that as the frame rates go up, latency actually declines a bit.And in the congestion tests (which was the category we pointed out on Monday), the 6900 certainly didn’t perform any worse than the perfect score delivered by the 10X: 100% line rates for all frame sizes at levels 2 and 3; and full 100% forwarding rates for all frame sizes, compared to 80% for all frame sizes for the 10X.What does this mean, really? As Lippis analyst Scott Bradner writes, a 40GbE switch provides four times the bandwidth as a 10GbE (obviously), but for less than four times the price. And since data centers are making the switch to newer technologies anyway, especially in order to comply with new standards for power reduction, the 10GbE switches (even the relatively new 10X) could be going out of style.“Could networking become so fast that it will emulate a computer bus so that a data center operates like one giant computer?” asks Bradner. “The answer is no, but the industry is getting closer. Today’s 10GbE switches produce 400 to 700 ns of latency. By 2014, it’s anticipated that 100GbE switching will reduce latency to nearly 100 ns… More generally, latency is fundamental to assuring a user’s excellent experience. With east-west traffic flows making up as much as 80% of data center traffic, low latency requirements are paramount as every trip a packet makes between servers during the processes of responding to an end user’s query adds delay to the response and reduces the user experience or revenue potential.”DISCLOSURE: Alcatel-Lucent is a ReadWriteWeb sponsor. scott fulton Why Tech Companies Need Simpler Terms of Servic… Tags:#cloud#Products last_img read more

How to structure your email program to retain customers

first_imgThis type of gap analysis will help inform new testing ideas for your own retention strategy.Other considerations for retentionChecking email on mobile is becoming the norm, especially amongst millennials. Prioritizing mobile is key to success in any email retention efforts.Timing should always be a consideration. When is your customer most likely to open your email?Less is more. One company I analyzed sent me over 40 emails in 30 days. It was a hilarious example of overcommunication.Ask yourself:Do the emails reiterate the benefits of the product/service and ultimately increase its value?Do they do this using a digestible layout?Do they help develop a positive relationship with the customer?Are the emails tailored to the goals — and if the goal is returning the customer back to the site/convert, is the path back seamless/frictionless? Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one.Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak highly of you to friends and family; and they spend more money with you over time.Okay, dogs don’t speak or spend money, so that analogy didn’t make sense, but you get the idea — although if you’re like most marketers, you haven’t fully absorbed the lesson and benefited from it financially.Retention marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction, I hope I can help kick-start a few ideas.In my first article of this series on retention, I will show you how to leverage what you already know about your customers to engage them effectively with email — and to draw inspiration from your competitors’ efforts.Segmentation is kingTo craft an effective retention strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.Here are some examples:What is their purchasing activity? Has it been a while since their last transaction? Consider emailing your new catalog to all customers who haven’t purchased in the last 30 days.Did they make their last purchase using a coupon? Send this group a promotional code.Have they shown affinity toward a specific category of products? Provide recommendations on their next indulgence.Did they leave their cart in the checkout aisle? Give them a gentle reminder to complete that purchase.Who are your highest-value customers? Thank them for their loyalty to your brand and throw in a little exclusive bonus offer to encourage them to stay loyal.Once you’ve got these segments defined, we recommend that you…Engage your customers with emailAside from the fixed cost of whatever email service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.The welcome emailAfter submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:Introduce the user to the company.Reiterate the value of the product/service.Establish a humanizing tone.Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”Personalize the email: If the user has submitted their name along with their email address, incorporate this information within the email subject line.Include your unique value propositions: Use the welcome email to explain what makes your brand different and why customers should choose you.Tell users what to expect: Provide users with an overview of how frequently you will be emailing them and what kind of content your emails will feature so that they know what to expect.Emphasize customer support: A goal of the welcome email is to humanize the brand. The primary method for accomplishing this is emphasizing customer support, as this shows the customer relationship is valued.The nurture emailUnlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.Educate the customer: Education emails provide users with a better understanding of products, including advantages and creative use cases.Get the customer hooked on your brand: Utilize your nurture emails to reinforce your brand and its value propositions.Make your business relatable: Tell stories about your business, including where and how it got started and what drives your company today.The promotional emailThese should be an integral part of any email strategy, as they are an effective way to increase conversion. Utilize a prominent CTA: Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.Create urgency: Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.Include a reason for the offer: Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.The cart abandonment emailCart abandonment is a big issue in e-commerce; around 70 percent of online shopping carts are abandoned, a Baymard Institute analysis found. These email types can recover a good portion of those.Utilize the first email as a reminder: Send the first cart abandonment email shortly after the user abandons their products. This email should simply serve as a reminder of the product left behind and can re-engage users who may have gotten distracted during their purchasing process.Send a follow-up email with a discount: For customers who still do not convert, send a follow-up email several days later with a discount or free shipping offer. This email targets price-sensitive users who may have abandoned the cart due to a high final price.Highlight the value of the product or your website: Utilize abandonment emails to convey the value of the particular product or the advantages of purchasing from your website. For example, remind customers of free shipping or discounts or emphasize the popularity or features of the abandoned product.Remember, you can’t assume your customers will respond to a set strategy. Best practices can be followed initially, but testing your ideas is paramount!Keep tabs on the competition When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:Identify your competition.Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment).Set up a folder in your inbox to receive their emails.Wait.Typically, one month of collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.Categorize their emails into the types discussed above (adding/removing thematic groups as needed) and map the emails onto a timeline.Analyze email segmentation based on lead, cadence, subject line, content, and design.Is your competition leveraging tactics that creatively emulate the best practices covered in the first section? Are there major shortcomings? How to structure your email program to retain customersYou are here: Posted on 3rd August 2018Digital Marketing FacebookshareTwittertweetGoogle+share Final takeawaysIf you’ve finished the article thinking you’ve got a lot of work ahead, well, maybe — but it’s a lot more cost-effective to engage these users than to pay to find new ones. In the end, it’s the revenue and ROI that matter, and returning customers bring a bounty of both.Now, that said, app retention is a whole different ballgame. In my next article, I will shift the focus over to app retention and demonstrate ways to effectively leverage push notifications. Stay tuned.The post How to structure your email program to retain customers appeared first on Marketing Land.From our sponsors: How to structure your email program to retain customers HomeDigital MarketingHow to structure your email program to retain customerslast_img read more