Colin Morrow takes top prize at Letterkenny Golf Club

first_imgThe Farren/Roarty Open was played on September 29 at Letterkenny Golf Club.Colin Morrow (20.1) played excellent golf on the day with a score of 42 points, beating Jamie Foley (4.1) into second place scoring 39 points (bot). Picture: Winners of the Sheamus McMonagle 3 Ball Scamble L/R – Ed Margey Vice Captain, John G. Doherty, Eamonn O’Carroll and Sheamus McMonagle (H.O’Kane missing) Eugene O’Donnel (9.4) took third place and Darragh McMenamin (3.1) won Gross with 35 points.The Sunday Members Open was played on 29th September.Philip Friel (8.8) was the winner on the day with 39 points (bot) .  Second place went to Shaun Duffy (8.4) 39 points (bot) and third place went to Dean James (13.0) and Jamie Foley (4.0) won Gross with 36 points. The Cat 4 Final/John J. Doherty Memorial Cup was also played on Sunday 29th. Liam Rodgers was the winner on the day with 32 points., Philip Doherty was second with 31 points.and Josef Dadon was third with 30 points.  Ian Mahony was the overall Cat 4 Golfer for 2019.This competition will recommence in April 2020.  Congratulations to Gerry O’Sullivan for running such a successful competition.Colin Morrow takes top prize at Letterkenny Golf Club was last modified: October 3rd, 2019 by Chris McNultyShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Buyer Beware: Topify Turns Down Offer to Acquire Twimailer

first_imgFacebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification The Dos and Don’ts of Brand Awareness Videos Tags:#news#twitter#web A few weeks ago, we wrote aboutTwimailer, a third-party Twitter tool similar to Topify, that aims to make Twitter’s email notifications more useful. Now, however, we read that Twimailer was quietly sold and acquired early last month, and that the current owner is already trying to sell the service. According to Topify’s Arik Fraimovich and Ouriel Ohayon, the new owner approached Topify, but the company turned down the offer to acquire its competitor, not in the least because Twimailer’s own Twitter account has been closed, and because a lot of users have been complaining about the service.Sold for $2,500Twimailer’s original developer, Jon Weatley, put the site up for sale on the SitePoint Marketplace in early March, right after he received a number of very positive mentions from promintent Twitter users like Kevin Rose and Tim O’Reilly. The site was put up for sale exactly one day after our own positive review of the service, and it eventually sold for $2,500.According to Topify, the current seller, who is based in Romania, claims that he is too busy to maintain the service. Other warning signs for Topify were that Twimailer’s site features no terms of service (something to think about before you give your Twitter credentials and/or email address to a third party!), and that the site still features Twimailer’s now deactivated Twitter account. Twimailer also never notified its users about the sale.This whole affair does indeed seem rather shady and we think Topify’s developers did the right thing when they decided not to buy Twimailer. Topify’s developers couldn’t help to note that Twimailer, because of its small size, wouldn’t be much of an asset anyway. Use Twimailer? Change Your PasswordTwimailer didn’t take users’ Twitter credentials, but, as we pointed out in our review, users had to forward their direct messages and other email from Twitter to the service, which would include any password change notifications. Twimailer is currently down, and if you are paranoid about somebody hacking into your Twitter account, this might be a good time to change your password.More and more services are now using Twitter’s oAuth implementation, which should make using third-party applications a lot safer by default. For Twitter web apps that don’t use oAuth yet, however, it is worth considering their terms of service and other factors to see if this is a reputable company. Even then, though, there are still some risks, as this example from Twimailer clearly shows.center_img Related Posts frederic lardinois A Comprehensive Guide to a Content Auditlast_img read more

How to structure your email program to retain customers

first_imgThis type of gap analysis will help inform new testing ideas for your own retention strategy.Other considerations for retentionChecking email on mobile is becoming the norm, especially amongst millennials. Prioritizing mobile is key to success in any email retention efforts.Timing should always be a consideration. When is your customer most likely to open your email?Less is more. One company I analyzed sent me over 40 emails in 30 days. It was a hilarious example of overcommunication.Ask yourself:Do the emails reiterate the benefits of the product/service and ultimately increase its value?Do they do this using a digestible layout?Do they help develop a positive relationship with the customer?Are the emails tailored to the goals — and if the goal is returning the customer back to the site/convert, is the path back seamless/frictionless? Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one.Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak highly of you to friends and family; and they spend more money with you over time.Okay, dogs don’t speak or spend money, so that analogy didn’t make sense, but you get the idea — although if you’re like most marketers, you haven’t fully absorbed the lesson and benefited from it financially.Retention marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction, I hope I can help kick-start a few ideas.In my first article of this series on retention, I will show you how to leverage what you already know about your customers to engage them effectively with email — and to draw inspiration from your competitors’ efforts.Segmentation is kingTo craft an effective retention strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.Here are some examples:What is their purchasing activity? Has it been a while since their last transaction? Consider emailing your new catalog to all customers who haven’t purchased in the last 30 days.Did they make their last purchase using a coupon? Send this group a promotional code.Have they shown affinity toward a specific category of products? Provide recommendations on their next indulgence.Did they leave their cart in the checkout aisle? Give them a gentle reminder to complete that purchase.Who are your highest-value customers? Thank them for their loyalty to your brand and throw in a little exclusive bonus offer to encourage them to stay loyal.Once you’ve got these segments defined, we recommend that you…Engage your customers with emailAside from the fixed cost of whatever email service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.The welcome emailAfter submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:Introduce the user to the company.Reiterate the value of the product/service.Establish a humanizing tone.Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”Personalize the email: If the user has submitted their name along with their email address, incorporate this information within the email subject line.Include your unique value propositions: Use the welcome email to explain what makes your brand different and why customers should choose you.Tell users what to expect: Provide users with an overview of how frequently you will be emailing them and what kind of content your emails will feature so that they know what to expect.Emphasize customer support: A goal of the welcome email is to humanize the brand. The primary method for accomplishing this is emphasizing customer support, as this shows the customer relationship is valued.The nurture emailUnlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.Educate the customer: Education emails provide users with a better understanding of products, including advantages and creative use cases.Get the customer hooked on your brand: Utilize your nurture emails to reinforce your brand and its value propositions.Make your business relatable: Tell stories about your business, including where and how it got started and what drives your company today.The promotional emailThese should be an integral part of any email strategy, as they are an effective way to increase conversion. Utilize a prominent CTA: Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.Create urgency: Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.Include a reason for the offer: Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.The cart abandonment emailCart abandonment is a big issue in e-commerce; around 70 percent of online shopping carts are abandoned, a Baymard Institute analysis found. These email types can recover a good portion of those.Utilize the first email as a reminder: Send the first cart abandonment email shortly after the user abandons their products. This email should simply serve as a reminder of the product left behind and can re-engage users who may have gotten distracted during their purchasing process.Send a follow-up email with a discount: For customers who still do not convert, send a follow-up email several days later with a discount or free shipping offer. This email targets price-sensitive users who may have abandoned the cart due to a high final price.Highlight the value of the product or your website: Utilize abandonment emails to convey the value of the particular product or the advantages of purchasing from your website. For example, remind customers of free shipping or discounts or emphasize the popularity or features of the abandoned product.Remember, you can’t assume your customers will respond to a set strategy. Best practices can be followed initially, but testing your ideas is paramount!Keep tabs on the competition When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:Identify your competition.Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment).Set up a folder in your inbox to receive their emails.Wait.Typically, one month of collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.Categorize their emails into the types discussed above (adding/removing thematic groups as needed) and map the emails onto a timeline.Analyze email segmentation based on lead, cadence, subject line, content, and design.Is your competition leveraging tactics that creatively emulate the best practices covered in the first section? Are there major shortcomings? How to structure your email program to retain customersYou are here: Posted on 3rd August 2018Digital Marketing FacebookshareTwittertweetGoogle+share Final takeawaysIf you’ve finished the article thinking you’ve got a lot of work ahead, well, maybe — but it’s a lot more cost-effective to engage these users than to pay to find new ones. In the end, it’s the revenue and ROI that matter, and returning customers bring a bounty of both.Now, that said, app retention is a whole different ballgame. In my next article, I will shift the focus over to app retention and demonstrate ways to effectively leverage push notifications. Stay tuned.The post How to structure your email program to retain customers appeared first on Marketing Land.From our sponsors: How to structure your email program to retain customers HomeDigital MarketingHow to structure your email program to retain customerslast_img read more

Try these places

first_imgHeading out of the city? Then try these places. PuneChef Cheeru and Praful ChandavarkarMalaka SpiceWalk in to Malaka Spice, Pune’s first standalone Pan-Asian restaurant, which dishes out cuisine from the far east countries. The stylish yet cosy restaurant doubles up as an art gallery for upcoming artists. It also has,Heading out of the city? Then try these places.PuneChef Cheeru and Praful ChandavarkarMalaka SpiceWalk in to Malaka Spice, Pune’s first standalone Pan-Asian restaurant, which dishes out cuisine from the far east countries. The stylish yet cosy restaurant doubles up as an art gallery for upcoming artists. It also has a store that sells T-shirts, lamps and bric-a-brac. Meal for two: Rs 2,000 inclusive of taxes.Where: Lane 5, Koregaon Park.Tel: 09823064050.Owner Damayanti Raje Bhosale at AraliyaAraliyaThe store has more than 50 designers on board offering styles for various occasions and prices. Located at Koregaon Park, Araliya also hosts art exhibitions, music launches, wine soirees and soon plans to start poetry reading sessions. Cost: Leggings for Rs 4,500, top with mythological motifs for Rs 5,500 and mesh earrings for Rs 1,400.Where: Lane No 5, Koregaon Park.Tel: 020-65007535.BangaloreAuthor AnitaNair, musician Stanley Pinto with chef Abhijit Saha at CaperberryCaperberryPick any spot and get comfortable at Caperberry. The cosy restaurant serves modern European cuisine. During lunch besides a la carte options Caperberry serves three course executive meals comprising salads, soups and desserts. Meal for two: Rs 1,000 plus taxes.Where: 48/1, Ground Floor, The Estate, 121, Dickenson Road, Bangalore -560042.Tel: 080-25594567; www.caperberry.in Radhika Poddar at CinnamonCinnamonGo to Cinnamon to witness a slice of India. The store owned by Radhika Poddar houses handwoven saris, home decor products and contemporary jewellery. Don’t miss reversible silk saris from Varanasi, scented candles from Kerala and bidri work (a specialised metal handcraft craft) from Andhra Pradesh. Cost: Rs 100 for candles in coconut shells to Rs 25,000 for a sari.Where: 11 Walton Road, Off Lavelle Road.Tel: 080 22212426. MumbaiadvertisementFashion designer Pria Kataria Puri undergoing amarine plant stem facialMyrahIf you are looking for Asian spa treatments, Myrah is a destination. Located at Juhu, the luxury day spa offers Balinese, Thai and Chinese treatments, among others. Don’t miss their signature therapy, royal hibiscus, and caviar body envelopment, a full body wrap that tones the skin. Cost: Treatments range between Rs 1,000 to Rs 9,000 plus taxes.Where: 11 Palm Spring Society Behind Shoppers Stop, Juhu. Tel: 022 26253963; www.myrahspa.com Mora TaaraWhen you enter Mora Taara you are greeted by a pleasant clutter of home decor items like a sleeping elephant and a baby Buddha made out of sandstone. This home accessories and gifts store sources products from China, Thailand and even Mexico: like a cat statue made of resin. Cost: Rs 100 for an ivory candle and Rs 1,00,000 for a drift wood table.Where: G-6 Maini mansion, Peddar Road.Tel: 022-65754822; morataara@gmail.com PunjabAmrinder Singh Chopra, CEO of The Kikar LodgeThe Kikar LodgeNestled in the foothills of the Shivaliks, Kikar Lodge is spread over 1,800 acres of forest. This private forest reserve is around 70 kms from Chandigarh via Mohali and Ropar. Besides watching wild animals and birds in their natural habitat, guests interested in adventure sports can try rappelling, quad biking and zip lining. Where: Village Kangar, Nurpur Bedi District Ropar Tel: 09478964971; www.thekikarlodge.comHyderabadNagarjuna at NN Give a break to desi ghee and head to star Akkikneni Nagarjuna’s restaurant N for a meal cooked in minimal butter or oil. This Hyderabad restaurant offers a mix of Italian, Mediterranean and Thai. Fresh salads are a good option for vegetarians. Others can relish N signatures like rock shrimp tempura and beef steak tenderloin with porcini mushroom sauce.Meal for two: Rs 2,500 plus taxes. Where: Road No 36, Jubille Hills.Tel: 040-20012009. KolkataByLoom Handmade explains ByLoom best. The colourful handwoven saris from the inhouse label Bailou, designed by Bappaditya Biswas, 39, and his wife Rumi, 38, have already made a name for themselves in the city. Bailou loyalists include Amitav Ghosh, Aparna Sen, Kirron Kher and Amit Chaudhuri. Cost: Handmade soaps for Rs 45 to Bailou’s saris for Rs 40,000 plus taxes.Where: 58 B Hindustan Park. Tel: 033 24198727.last_img read more