5 June 2014 The South African economy is unlikely to fall into recession, the Reserve Bank said on Tuesday, predicting that second-quarter GDP growth would show some improvement, while cautioning that the risks to growth forecasts for the year were “to the downside”. Last week, Statistics SA reported that South Africa’s gross domestic product (GDP) had contracted 0.6 percent quarter-on-quarter in the first three months of the year – its first contraction since the second quarter of 2009, when the world’s economy dipped as a result of a global recession. A second consecutive quarter of negative economic growth would, technically speaking, indicate that the country had entered a recession. Releasing its latest Monetary Policy Review on Tuesday, the central bank noted that a number of adverse supply shocks, particularly from strike action as well as from electricity shortages, had led to negative first-quarter growth. “Although the second quarter is expected to show some improvement, the risks to the 2014 forecast are to the downside,” the Bank said. At its monetary policy committee meeting in May, the Bank revised its growth forecasts for 2014 down from 2.6% to 2.1%. According to the Review, inflation is projected to come in above the bank’s 3% to 6% target range for an extended period of time. In April, the Consumer Price Index (CPI) came in at 6.1%. “Overall, inflation in South Africa is projected to be above target for an extended period of time, with risks tilted towards higher inflation. Over the longer term, this necessitates higher interest rates, and therefore a tightening cycle.” The bank hiked interest rates at its first meeting of the year in January. “However, with domestic economic growth weak, and world inflation and interest rates remaining low, monetary policy tightening is likely to be moderate. This will provide continued support to the economic recovery,” the Review states. The review found that household expenditure has limited prospects for improvements in 2014 due to rising inflation, weak employment growth and muted wealth effects. “Household expenditure will also be constrained by continued moderate credit growth, knock-on effects from the mining strike, and rate hikes, which raise debt service costs and disincentivise further borrowing.” The Bank expressed concern at the country’s antagonistic labour relations and persistent strikes. “In particular, changes in the structure of mining unionisation over the past few years have caused multiple, often violent disruptions to production, the most recent example being the record-length and on-going platinum-sector strike. “These events have been costly in several ways, depriving households of wage income and retailers of customers, damaging exports, and ultimately compromising investment and employment,” the Review states. The Monetary Policy Review, which reviews domestic and international developments that affect inflation and the Bank’s monetary policy stance, is published twice a year. Source: SAnews.gov.za
This type of gap analysis will help inform new testing ideas for your own retention strategy.Other considerations for retentionChecking email on mobile is becoming the norm, especially amongst millennials. Prioritizing mobile is key to success in any email retention efforts.Timing should always be a consideration. When is your customer most likely to open your email?Less is more. One company I analyzed sent me over 40 emails in 30 days. It was a hilarious example of overcommunication.Ask yourself:Do the emails reiterate the benefits of the product/service and ultimately increase its value?Do they do this using a digestible layout?Do they help develop a positive relationship with the customer?Are the emails tailored to the goals — and if the goal is returning the customer back to the site/convert, is the path back seamless/frictionless? Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one.Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak highly of you to friends and family; and they spend more money with you over time.Okay, dogs don’t speak or spend money, so that analogy didn’t make sense, but you get the idea — although if you’re like most marketers, you haven’t fully absorbed the lesson and benefited from it financially.Retention marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction, I hope I can help kick-start a few ideas.In my first article of this series on retention, I will show you how to leverage what you already know about your customers to engage them effectively with email — and to draw inspiration from your competitors’ efforts.Segmentation is kingTo craft an effective retention strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.Here are some examples:What is their purchasing activity? Has it been a while since their last transaction? Consider emailing your new catalog to all customers who haven’t purchased in the last 30 days.Did they make their last purchase using a coupon? Send this group a promotional code.Have they shown affinity toward a specific category of products? Provide recommendations on their next indulgence.Did they leave their cart in the checkout aisle? Give them a gentle reminder to complete that purchase.Who are your highest-value customers? Thank them for their loyalty to your brand and throw in a little exclusive bonus offer to encourage them to stay loyal.Once you’ve got these segments defined, we recommend that you…Engage your customers with emailAside from the fixed cost of whatever email service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.The welcome emailAfter submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:Introduce the user to the company.Reiterate the value of the product/service.Establish a humanizing tone.Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”Personalize the email: If the user has submitted their name along with their email address, incorporate this information within the email subject line.Include your unique value propositions: Use the welcome email to explain what makes your brand different and why customers should choose you.Tell users what to expect: Provide users with an overview of how frequently you will be emailing them and what kind of content your emails will feature so that they know what to expect.Emphasize customer support: A goal of the welcome email is to humanize the brand. The primary method for accomplishing this is emphasizing customer support, as this shows the customer relationship is valued.The nurture emailUnlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.Educate the customer: Education emails provide users with a better understanding of products, including advantages and creative use cases.Get the customer hooked on your brand: Utilize your nurture emails to reinforce your brand and its value propositions.Make your business relatable: Tell stories about your business, including where and how it got started and what drives your company today.The promotional emailThese should be an integral part of any email strategy, as they are an effective way to increase conversion. Utilize a prominent CTA: Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.Create urgency: Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.Include a reason for the offer: Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.The cart abandonment emailCart abandonment is a big issue in e-commerce; around 70 percent of online shopping carts are abandoned, a Baymard Institute analysis found. These email types can recover a good portion of those.Utilize the first email as a reminder: Send the first cart abandonment email shortly after the user abandons their products. This email should simply serve as a reminder of the product left behind and can re-engage users who may have gotten distracted during their purchasing process.Send a follow-up email with a discount: For customers who still do not convert, send a follow-up email several days later with a discount or free shipping offer. This email targets price-sensitive users who may have abandoned the cart due to a high final price.Highlight the value of the product or your website: Utilize abandonment emails to convey the value of the particular product or the advantages of purchasing from your website. For example, remind customers of free shipping or discounts or emphasize the popularity or features of the abandoned product.Remember, you can’t assume your customers will respond to a set strategy. Best practices can be followed initially, but testing your ideas is paramount!Keep tabs on the competition When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:Identify your competition.Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment).Set up a folder in your inbox to receive their emails.Wait.Typically, one month of collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.Categorize their emails into the types discussed above (adding/removing thematic groups as needed) and map the emails onto a timeline.Analyze email segmentation based on lead, cadence, subject line, content, and design.Is your competition leveraging tactics that creatively emulate the best practices covered in the first section? Are there major shortcomings? How to structure your email program to retain customersYou are here: Posted on 3rd August 2018Digital Marketing FacebookshareTwittertweetGoogle+share Final takeawaysIf you’ve finished the article thinking you’ve got a lot of work ahead, well, maybe — but it’s a lot more cost-effective to engage these users than to pay to find new ones. In the end, it’s the revenue and ROI that matter, and returning customers bring a bounty of both.Now, that said, app retention is a whole different ballgame. In my next article, I will shift the focus over to app retention and demonstrate ways to effectively leverage push notifications. Stay tuned.The post How to structure your email program to retain customers appeared first on Marketing Land.From our sponsors: How to structure your email program to retain customers HomeDigital MarketingHow to structure your email program to retain customers
David Curry Break the Mold with Real-World Logistics AI and… The Japanese government has announced a plan to connect its global positioning system with the European Union’s Galileo to speed the deployment of autonomous cars in both regions.It follows some Japanese firms complaining that the Quasi-Zenith satellite system (QZSS) is incapable of working for consumers outside of Japan, because it is unable to speak in a common digital language. That will change with the Galileo partnership, letting the satellite communicate with the EU’s 30 satellite constellation that spans the globe.See Also: Japan and Germany allying over IoT standardOnce connected, Japanese automakers will be able to install autonomous tech in cars that work with satellites across the world. Japanese drivers will also be able to take their car on holiday or immigrate with their car, without the fear of systems not working in a new country.Japan, EU hope deal is done quicklyOfficials hope the plan will be ratified by the end of the year, according to Nikkei, but it will take another two years before the satellite systems are linked.Mitsubishi Electric, Hitachi Zosen, NTT Data, and French defense contractor Thales are all taking part in the discussions, forming the plan and ensuring that other satellite integrations are approved.The Japanese government has made it a priority to push autonomous cars and other emerging technologies, as it attempts to get the economy back on track. It is already seeing some success: Nippon Ceramic, a parts manufacturer, sells a sensor fitted inside half of all autonomous cars.Automakers in Japan are some of the most prepared in the industry for the autonomous revolution, according to a report from Lux Research. Toyota leads the pack in business execution, with Hyundai and Honda not far behind in execution or technical value. Related Posts IT Trends of the Future That Are Worth Paying A… Tags:#Autonomous car#European Union#GPS#japan#satellite#Self-Driving For Self-Driving Systems, Infrastructure and In… 5 Ways IoT can Help to Reduce Automatic Vehicle…
Helmets can reduce the risk of traumatic brain injury by almost 20%. But what if we take so many risks when wearing them that we lose the protective edge they provide? This could be the case, according to a study published this week. Researchers observed 80 cyclists under the guise of an “eye-tracking experiment,” pretending to track their eye-motion via a head-mounted camera as the participants inflated a virtual balloon. For some of the participants, the “eye-tracking devices” were mounted on helmets, while others just wore baseball caps, as can be seen in the picture of the equipment above. The further they inflated the balloon without it popping, the higher their reward and their risk-taking score. Participants wearing helmets inflated their balloons on average 30% more than those who wore caps, the team reports in Psychological Science. The finding could affect how we approach safety design and training, the authors say, as increased risk-taking behavior when using safety equipment might counteract the perceived benefit of the equipment. But what causes this effect in the first place? The underlying mechanism might be related to the concept of “social priming,” where people’s actions towards others are altered subconsciously due to exposure to particular words, cues, objects, or symbols. Importantly, this is the first time social priming has been shown to change people’s behavior even when they are not interacting with others, providing potential new insights into human behavior. So, next time you’re out riding with a helmet, think twice before attempting that wheelie.
To look at a cell, you used to need a microscope. Now, researchers have found a way to view cells by using their own genetic material to take snapshots. The technique—called DNA microscopy—produces images that are less clear than those from traditional microscopy, but that could enable scientists to improve cancer treatment and probe how our nervous system forms.“DNA microscopy is an ingenious approach,” says geneticist Howard Chang of the Stanford University School of Medicine in Palo Alto, California, who wasn’t connected to the research. “I think it will be used.”To make the DNA microscope, postdoc Joshua Weinstein of the Broad Institute of in Cambridge, Massachusetts, and colleagues started with a group of cells in a culture dish. By creating DNA versions of the RNA molecules in the cells, they produced a large number of DNA molecules they could track. They then added tags—short pieces of DNA—that latched onto these DNA duplicates. Next, the scientists mixed in chemicals that produce multiple copies of these tags and the DNA molecules they connect to. As these copies built up, they started to drift away from their original location. 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If two DNA molecules start out close to each other, their diffusing copies will hook up frequently and produce more labels than two DNA molecules that start out farther apart. To count the labels, the researchers grind up the cells and analyze the DNA they contain. A computer algorithm can then infer the original positions of the DNA molecules to generate an image.In a sense, Weinstein says, the original DNA molecules are like radio towers that send messages in the form of DNA molecules to each other. Researchers can detect when one tower communicates with another one nearby and use the pattern of transmissions among towers to map their locations.To determine how well the technique works, the researchers tested it on cells carrying genes for either green or red proteins. The image created with DNA microscopy was not as sharp as one the researchers obtained with a light microscope, but it distinguished the genetically distinct red and green cells, the team reports today in Cell. In addition, Weinstein says, it captured the arrangement of the cells. That ability could be useful in analyzing a sample from, say, an organ in a human body. The technique can’t yet reveal fine details within cells, however.“The goal is not to replace optical microscopy,” Weinstein says. But DNA microscopy can do some things optical microscopy can’t. For instance, optical microscopy often can’t distinguish among cells with DNA differences, such as tumor cells with specific mutations or immune cells, which are often genetically unique after shuffling their DNA. Weinstein says DNA microscopy may help improve certain cancer treatments by identifying immune cells that can attack tumors. As our nervous system develops, cells often produce unique RNAs that enable them to make specialized proteins, and the technique could also help researchers investigate these cells.The technique is “pretty cool,” says molecular technologist Joakim Lundeberg of the KTH Royal Institute of Technology in Stockholm, who helped develop an approach for visualizing RNA in cells. But he cautions that the study is preliminary and that researchers still need to determine the technique’s capabilities. DNA microscopy would be valuable if it could produce 3D images of cells in a sample, he says. “They need to demonstrate this in a tissue to really understand how useful it is.” By Mitch LeslieJun. 20, 2019 , 11:00 AM Weinstein et al./Cell Researchers use DNA to take pictures of cells A group of cells captured with a traditional optical microscope (left) and with DNA microscopy (right)
Well begun is half done, goes the old adage, but it doesn’t really apply to the fickle game of Twenty20 cricket.Look at Royal Challengers Bangalore’s season, and one will see why. They began the UAE leg of the tournament with two thumping wins even without their lynchpin Chris Gayle, and looked the most dangerous side in the competition. What followed was three successive defeats.Then, at the beginning of the India leg, A.B. de Villiers pulled off an awe-inspiring chase against a SunRisers Hyderabad attack featuring Dale Steyn. Three more defeats followed, each more heartbreaking than the previous one.The last of those, to Rajasthan in Bangalore on Sunday, was the worst of the lot. They allowed the Royals to score 65 in 17 balls and win with seven deliveries to spare, despite one of Yuvraj Singh’s greatest all-round performances since the 2011 World Cup.Though there had been a sense of foreboding about it ever since the IPL auction in February, Sunday was the night when it became painfully obvious that by splurging millions to construct the best batting lineup in the tournament, at least on paper, RCB had risked the bowling department – and that’s what let them down.Each of Mitchell Starc, Varun Aaron and Ashoke Dinda got pulverised by Aussie duo Steve Smith and James Faulkner, and could do nothing but lick their wounds and reflect on just how fatal half-volleys and length balls can be.Monday’s practice session at the M. Chinnaswamy Stadium was optional, but most of the players did turn up. There was more than one set of drooping shoulders, chatter was absent and only captain Virat Kohli strode into the nets looking purposeful.advertisementTuesday’s game against the bottom-placed Delhi Daredevils couldn’t have come at a more opportune moment. The struggling opposition gives Bangalore the chance to get their campaign back on track, even though qualification looks like a tough ask.The onus is on the bowlers to put in the hard yards and make up for Sunday’s meltdown. Don’t be surprised to see some changes though – Chris Gayle is reportedly struggling with his fitness, and could be replaced by Ravi Rampaul to strengthen the bowling.But the change must start at the top of the team hierarchy – it has so far been a disaster of a season for Kohli, and he must come good.Gary learning from mistakesTwo wins out of nine and eighth place in an eight-team table don’t really leave much chance for a coach to save face.When Gary Kirsten appeared before the media here on Sunday, he chose his words carefully but admitted that he had made mistakes. “As coaches we don’t always get it right. I am learning and making mistakes. Hopefully, as a team we are learning through the losses,” Kirsten said.Perhaps one of the biggest mistakes has been to play J.P. Duminy and Kedar Jadhav too low in the order, but Kirsten said it was a double edged sword. “As a coach you always sit on that – do you get your best batsman to face the most number of balls or do you use him to finish? We sit with the same problem when it comes to Duminy – whether we keep him for the last five-six overs where he’s been devastating or do we use him earlier,” he said.Talking in detail about the way the bowlers, especially Mohammed Shami, have not been up to the mark, Kirsten said: “[Nathan] Coulter-Nile was supposed to be the spearhead of our bowling attack and losing him was a big blow. Shami is a key guy and I think he has improved. I think we are beginning to understand him better as a bowler.”- By Shreyas Sharma
Real Madrid extended their lead at the top of La Liga by four points with a 2-0 win over Elche, in what was a scrappy, physical affair at the Estadio Martinez Velero stadium in Elche.Real Madrid dominated the first half and created chances but were held scoreless due to some poor finishing by the forwards like Ronaldo, Benzema and Bale. The second half though, was entirely different as Benzema and Ronaldo scored to place Madrid in a very strong position. Benzema tapped in a weak Ronaldo-cross which was deflected by Pezemyslaw Tyton, the Elche goal keeper in Benzema’s path. The second goal was a majestic header by the reigning Ballon d’Or holder Ronaldo who powered the into-the-top corner from a Isco cross.This win also marked a milestone for the Real Madrid coach as this was his 100th match at the helm of Real. The win also marked a historical achievement for Iker Casillas as he recorded a clean-sheet in his 500th league match. Carlo Ancelotti did not make any changes to the line up which featured against Schalke with Bale, Benzema and Ronaldo upfront in attack, Isco, Toni Kroos and Lucas Silva in midfield and the back line formed of Pepe, Raphael Varane, Marcelo, Dani Carvajal in front of Iker Casillas.This was a productive week for Real as their rivals Barcelona slumped to a 0-1 defeat on their home turf in Camp Nou. Next up for Real Madrid is a home match against Villarreal the yellow submarine on March 2, 2015 at 1:30 am IST. After that they pay a visit to Athletic Bilbao on March 7, 2015 at 10:30 pm IST.advertisementLa Liga 2014-15 Standings Top 3 Teams : TeamsGames playedWonDrawnLostGoals forGoals againstGoal differencePointsReal Madrid24200474225260Barcelona FC24182467145356Atletico Madrid24172550222853